They’re far more likely to convert if they see just a simple link and a couple of social icons:
If you provide too many calls-to-action and links, you risk confusing your recipients. While it’s tempting to use your email signature to provide your recipients with as much detail as possible, there’s a lot to be said for keeping it simple. Why not use your signature to ask for a review? Just make sure you make it easy for your customers to leave one by linking through to the relevant review site. Recieving a good review is one of the top authority signals to Google (as well as potential customers). Make sure you use attractive icons that link directly through to your profile. It’s standard practice to grow your social following by linking to your profiles in your email signature.
Even better, ensure each image links through to a relevant page on your website. If you’re a visual business such as a photographer or graphic designer, your signature can showcase your most recent or most popular work. Showcase your latest product by providing a visual, a description, and a link to the product page. If you’re an ecommerce business, use your signature to convert your recipients into customers. If you have a big presence on YouTube, then showcase your videos in your signature – you could even earn some new subscribers. Video content is said to be one of the most successful channels for nurturing leads. This chocolate gif is enough to send anyone straight to the website to place an order. Top tip: Make sure you smile!īy the same token, an animated gif is a good way to bring your signature to life. Your email signature will usually include your basic contact information, but a warm photo of yourself will bring your signature to life and add a personal touch to your email. Here are 12 of the best email signature examples that you can use in your email communications.
#BEST EMAIL SIGNATURE EXAMPLES DOWNLOAD#
Whether it’s to invite them to join you on social media, encourage them to visit your website, even urge them to download your latest podcast, your signature can support some of your broader sales and marketing goals. Secondly, it’s an opportunity to connect with your recipients. Your colors, font, and design will demonstrate your brand values, tying in with every other aspect of your visual media. It’s not simply a way of signing off your email, and it’s more than a statement of how your recipients can get in touch with you.įirstly, it’s an opportunity to say something about who you are: as a person, as a professional, and as a company.
The importance of the email signature is often overlooked.
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